Ensuring successful products comes with user research and brainstorming sessions. We love design thinking and we use it. A winning product requires more than just having a clever idea. In fact, the original idea for your product’s design will rarely match the finished product once you have refined all of the details.

Having a solid design strategy allows you to solve problems before they happen and to spot opportunities for improvement before you commit to an inferior design. Before launching the production of your new product, make sure your product design strategy has the following things in place.

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